Friday, July 28, 2006

Amazon wanna be a producer

Inexplicably, Amazon.Com is venturing well beyond its core expertise to attempt to produce a Hollywood movie.

The e-merchant, whose stock hit a 52-week low of $26.26 this week after reporting a 58% profit plunge, has secured the rights to film Keith Donohue's best-selling novel “The Stolen Child.”

Amazon thinks it can leverage its marketing clout to boost the box office and sell DVDs, books and other collateral, according to Variety. I think not.

This exercise in corporate hubris, however, suggests a new twist to my favorite song from “The Producers”:

Amazon wanna be a producer
With a hit show on Broadway
Amazon wanna be a producer
Lunch at Sardi's every day
Amazon wanna be a producer
Sport a top hat and a cane
Amazon wanna be a producer
And drive those chorus girls insane!

Amazon wanna be a producer
And sleep until half-past two
Amazon wanna be a producer
And say, "You, you, you, not you"
Amazon wanna be a producer
Wear a tux on op'ning nights!
Amazon wanna be a producer
And see Jeff Bezos' name in lights!